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There was a time, not too long ago, when parenting decisions in India were guided largely by tradition. What our mothers used for us became what we used for our children. From homemade remedies to......Read more
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You have just brought your baby home. The house is full of flowers, excitement, and, if we are being honest, a lot of unsolicited advice. One aunt says use desi ghee, the neighbour swears by......Read more
Is there anything more heartbreaking than hearing those tiny sniffles at 2 AM? When your baby is congested, nobody sleeps, not them, and definitely not you. The fastest way to help a congested baby breathe......Read more
A decade ago, the choice was simple: you picked the brand your mother used or the product available at your nearest store. But today, the landscape has shifted. Indian parents have evolved from "passive consumers"......Read more
If you’re a parent, you’ve probably been there when in one hand you’re holding a lotion so thick and heavy it feels more like wax and the other holding something so light it disappears before......Read more
Have you ever touched a baby’s skin and thought, “Wow, this is the softest thing ever!”? Baby skin is soft, smooth, and smells amazing. But did you know that it’s also super delicate and needs......Read more
The arrival of a newborn turns your world soft: soft blankets, soft fabrics, soft touches and above all, the softest skin you’ll ever care for. And caring for this delicate little being also means being......Read more
At your 4‑month vaccination visit in Bengaluru, the pediatrician flips your baby onto her tummy. She lifts her head, props on her forearms and rocks to the side—the classic “pre‑roll.” You wonder: When will she......Read more
